Formation of IP Giant in Beijing and Hong Kong: East IP Established with 36-Strong Team from Zhong Lun Law Firm

The intellectual property landscape in China and Hong Kong is set to undergo a major transformation with the merger of three prominent IP groups to form a powerhouse in the industry. The newly established entity, East IP, brings together the expertise and resources of East IP Law Firm, SIPS, and a team from Zhong Lun Law Firm to offer a comprehensive range of services across seven cities.

Led by industry veterans Gao Lulin and Joe Simone, East IP boasts a team of over 430 professionals and staff, making it one of the largest IP firms in the region. With offices in key cities such as Beijing, Shanghai, and Hong Kong, the firm is well-positioned to cater to the growing demand for intellectual property services in China.

The merger not only strengthens East IP’s capabilities in trademark prosecution, IP investigations, and enforcement but also enhances its expertise in other areas of intellectual property law. The addition of the Zhong Lun team, led by Jimmy Huang, further bolsters the firm’s trademark department and solidifies its position as a leader in the field.

As China continues to assert its dominance in the global IP landscape, the formation of East IP signals a new era of collaboration and innovation in the industry. With a strong leadership team and a talented pool of professionals, the firm is poised to make a significant impact on the intellectual property sector in the years to come.